Association of Advertising & Marketing Singapore

The Association of Advertising & Marketing Singapore (AAMS) stands as Singapore’s premier organization for the advertising and marketing communications (AdMarcom) industry. Formed through the merger of the Association of Accredited Advertising Agencies, Singapore (The 4As) and the Institute of Advertising Singapore (IAS), AAMS brings together over a century of combined industry expertise. Guided by an Executive Committee composed of top industry leaders, AAMS represents a diverse spectrum of stakeholders, including advertising agencies, marketing professionals, media owners, and communication specialists. Its mission is to elevate Singapore’s AdMarcom industry to a regional beacon of creativity, innovation, and performance.

AAMS is dedicated to fostering excellence and collaboration within the industry through a range of initiatives, including prestigious industry awards and annual events that celebrate outstanding talent and achievements in advertising, media, and related fields. These platforms not only recognize exceptional contributions but also inspire industry professionals to push boundaries and achieve greater heights. With its rich heritage and forward-looking vision, AAMS is committed to nurturing partnerships, driving industry standards, and positioning Singapore as a global leader in marketing and creativity.