Capen Marketing Pte. Ltd.

Capen Marketing Pte. Ltd., operating under the brand name Kele Singapore, is a renowned bakery specializing in premium pineapple tarts and traditional pastries. Established in 1983 as a family-owned business, Kele has grown into a beloved Singaporean brand, celebrated for its commitment to quality, heritage, and cultural authenticity. With over 40 years of pastry-making expertise, Kele has earned accolades such as being featured in the Michelin Guide and receiving the prestigious ‘Made With Passion’ label in 2021. The brand prides itself on crafting treats using carefully selected premium ingredients and time-tested techniques, ensuring every product is infused with local flavors and traditions. Kele’s mission is to share the joy of Singaporean food culture with a global audience, making it a go-to choice for both locals and tourists seeking authentic, high-quality pastries.

Kele Singapore offers a diverse range of products, from its signature pineapple tarts to innovative collaborations with brands like Pokémon, Whittard of Chelsea, and Gryphon Tea. The bakery also provides experiential workshops, corporate gifting solutions, and limited-edition collections, showcasing its dedication to creativity and customer engagement. With a strong online presence and multiple physical locations, Kele continues to uphold its reputation as a leader in Singapore’s bakery industry, blending tradition with modernity to delight customers across generations.